The Bills won the Super Bowl and Jéssica Pegula "the heiress" gets to increase her net worth? #21 SA.
About the effect of women in sports...
🎾 In case you didn't get the infinite amount of content about the Super Bowl that took place in Las Vegas last Sunday, I'm here to tell you a little bit about it and, of course, its relationship to good business involving women....
Unfortunately for the Pegula family, the Bills have never qualified for the Super Bowl, but when her father invested in buying the team, he knew it would be good business.
Despite being labeled as the tennis player who has it "easier" because of her father's fortune, it is undeniable that Jessica Pegula is making her own history in tennis. The current number 5 in the WTA rankings, recently featured in episode 5 of the new season of Break Point, highlights her parallel quest to take the next step. For Pegula, it's all about breaking through the quarterfinal wall at the Slams. He also lets the cameras into his personal life, giving fans access to his life at home in Florida and his family's ownership of the NFL's Buffalo Bills and the NHL's Buffalo Sabres.
Pegula opened up about being labeled the world's richest tennis player, acknowledging that many people think it's easy for her to be at the top of the game: "My father wasn't born with a lot of money.
"Some people have this image that it's very easy for me" - Jessica Pegula.
Her mother, Kim Pegula, is CEO of Pegula Sports and Entertainment and president of the Buffalo Bills and Buffalo Sabres, but she wasn't always rich. Her mother was left on a doorstep and adopted from South Korea. Some people think it's easy for her because her father is very wealthy, but that didn't happen until she was 17 or 18. She was a late bloomer - definitely late.
The 29-year-old American finished in the top five for the second year in a row in 2023. While she had a great time on the course in 2022, Pegula faced a tough time in the middle of the year when her mother was hospitalized in Florida for cardiac arrest following a "brain injury" and suffered "significant memory problems." "She's a great fighter. I always thought that was the most important thing she taught me. If she's at home fighting through what she's been through, I can handle going to a tennis tournament," Pegula added.
In addition, Pegula has been a member of the WTA Women's Player Council since 2020 and is well aware of the ongoing efforts to promote the sport. She hopes that by participating in the program, other top players will do their part and follow suit.
"We complain a lot that women's tennis doesn't get enough attention and doesn't do enough. So when this opportunity came up, I thought, well, I really want to do something that helps the sport and helps people get to know me better and something that I can look back on and say that's really cool. Or do nothing and feel like I missed an opportunity to showcase tennis and tell my story?
By the way, since it is good business for sports to include women, I leave you with this image of the revolution that Taylor Swift has created with her presence in the NFL.
And that's all for today 🙌🏼 Thank you very much for coming this far. If you liked it, share it with other people who you think may be interested.
Remember that you can follow me on LinkedIn / Instagram / Twitter / Tik-tok
If a friend has sent you the newsletter and you liked it, you can subscribe here